Nina and Hansa are beginning a project to market sets of garden tools locally. They intend to sell a small set for Ghc10.00 with a profit of Ghc2.50 per set, and need to identify realistic objectives in relation to their local community within Accra metropolis. They plan to look at advertising rates for the local newspapers and get population figures from their suburb. They will relate their promotional budget to expected sales and profit, and they plan to set a timescale

Required:

a) Discuss the framework for apportion objectives (8 Marks)

b) Using the framework, explain how you will apportion the objective of the business above between Nina and Hansa (12 Marks)