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Nina's Nursery analyzes profitability of three segments: plants, garden tools, and outdoor furniture. The financials are: Segment Revenue Direct Costs Plants $400,000 $240,000 Garden Tools

Nina's Nursery analyzes profitability of three segments: plants, garden tools, and outdoor furniture. The financials are:

Segment

Revenue

Direct Costs

Plants

$400,000

$240,000

Garden Tools

$200,000

$120,000

Outdoor Furniture

$80,000

$50,000

Nina is considering converting the outdoor furniture area into an expanded plants area.

Required: a. Calculate the necessary increase in the plants segment margin to maintain Nina’s Nursery’s current income. b. Identify other considerations Nina should evaluate before deciding to eliminate the outdoor furniture area to expand plants.

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