Nipengyou is an increasingly popular brand of boba tea beverages in Malaysia. In view of its popularity, Nipengyou now plans to expand to other business categories. So far, talks are underway for Nipengyou to launch a chain of teppanyaki restaurants. It is also planning to introduce a new type of Korean cheesecakes in the Malaysian market. However, Nipengyou's senior management team is unsure on how to go about creating a brand strategy for all its products as a result of its expansion. Advise Nipengyou on the three branding strategy models (House of Brands, Branded House, Hybrid Model) that it can consider and propose the most appropriate model for it to adopt.(20 marks).