Question
Nissan-Renault Scandal Shows It's Hard to Keep Car Alliances On Track https://news.futunn.com/en/post/1947443?seo_redirect=1&report_type=stock&report_id=5860095&level=1&data_ticket=1617650560523843 1.Why do automotive companies pursue strategic alliances? 2.What are the challenges involved with
Nissan-Renault Scandal Shows It's Hard to Keep Car Alliances On Track
https://news.futunn.com/en/post/1947443?seo_redirect=1&report_type=stock&report_id=5860095&level=1&data_ticket=1617650560523843
1.Why do automotive companies pursue strategic alliances?
2.What are the challenges involved with achieving synergy in strategic alliances?
3.In what ways can national culture create challenges when managing an international strategic alliance?
4.Why have strategic alliances in the automotive industry often failed to live up to their expectations?
NOTE: Please use the link for the articles. Please include interesting questions and conduct additional research. Must be plagiarism free with correct grammar.
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
