Nissans earliest exports had issues in selling in the USA because its cars and trucks had been designed for mild Japanese winters, the vehicles were difficult to start in many parts of the United States during the harsh cold winter months. In northern Japan, many car owners would put blankets over the hoods of their cars. Nissans assumption was that Americans would do the same thing, but they did not. This type of Management Orientation refers to:

Select one:

a.

egocentric

b.

globalcentric

c.

polycentric

d.

regiocentric

e.

ethnocentric