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Nivea 1- Nivea'nn dnya yz bakm pazarndaki lider konumunu srdrmesindeki temel admlar nelerdi? 2- Kltrel normlar ve rn seimi arasndaki balanty aklayn. Nivea'nn kresel bir

Nivea

1- Nivea'nn dnya yz bakm pazarndaki lider konumunu srdrmesindeki temel admlar nelerdi?

2- Kltrel normlar ve rn seimi arasndaki balanty aklayn. Nivea'nn kresel bir marka stratejisi izlerken kltrel eitlilie sayg duyma stratejisi nedir?

3- Nivea'nn geleceini tartn. Beiersdorf rn serisiyle bundan sonra ne yapmal? Markann gelecekteki bymesi nerede?

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