NIVEA Masterbrand Campaign Competition 2022 Organisation: Beiersdorf Consumer Products (Pty) Ltd Contest Name: NIVEA Masterbrand Campaign Competition 2022 Applicable For: South African Citizens & Permanent Residents Only Last Date: 31st May 2022 Website: https://www.nivea.co.za/about-us/terms-andconditions 1 What is NIVEA Masterbrand Campaign Competition? 2 Eligibility 3How to Participate in The NIVEA Masterbrand Campaign? 4 Prizes of NIVEA Masterbrand Campaign Competition 5Winners Announcement 6What is the Last Date of NIVEA Masterbrand Campaign? What is NIVEA Masterbrand Campaign Competition? NIVEA Masterbrand Campaign Competition is organised by Beiersdorf Consumer Products (Pty) Ltd. The Competition is open to South African citizens and permanent residents only. Participate and stand a chance to win your share of R300 000.The Competition is open from 21st March 2022 and ends at 12am, midnight on 31st May 2022. Eligibility The Competition is open to South African citizens and permanent residents only and excludes the Promoter, the Promoter's advertising and promotional agencies, any directors, members, partners, agents, employees or consultants of the Promoter, any supplier of goods or services in connection with the Competition and the spouse, life partner, business partner or associate, parent, child, or sibling, of any of the persons specified aforesaid. How To Participate in The NIVEA Masterbrand Campaign? To enter the NIVEA Masterbrand Campaign Competition entrants are required to purchase any 2 (two) NIVEA OR any 2 (two) LABELLO products from any Spar branded store nationwide and dial USSD code *120*12216#. Entrants are required to retain their till slip as proof of purchase. Prizes of NIVEA Masterbrand Campaign Competition A random draw of NIVEA Masterbrand Campaign Competition will take place daily commencing 21 March 2022 and ending on 31st May 2022, whereby 77 eligible winners shall be drawn from all the valid entries received, to stand a chance of winning: ** (one) of 87 (eighty-seven) Takealot prizes to the value of R500 (Five Hundred Rand) each there will be 77 unique winners ** (one) of 6 (six) Samsung Black Galaxy A22 cell phone prizes each to the value of R4 000 each (handset only) there will be 6 unique winners ** (one) of 6 (six) Samsung 32-inch Smart TVs prizes to the value of R4000 each there will be 6 unique winners ** (one) of 1 (one) Suzuki Swift 1.2 GA MT MC vehicle to the total value of R200 000 there will be 1 unique grand prize winner Winners Announcement The eligible winners will be notified telephonically within 2 (two) weeks of each draw date commencing 5th April 2022 and ending on 10th June 2022 and they will be required to submit the till slip evidencing the purchase of the products as per point 8 above, for verification, and to provide their valid South African ID number or permanent residence permit or temporary residence permit valid for a period exceeding 3 (three) months for the Republic of South Africa and valid at the closing date, as well as banking details. Where applicable, the eligible winners will be required to provide a valid tv licence and/or drivers licence, failing which such winners shall forfeit their prize(S) and alternative winners will be randomly drawn and these same terms and conditions shall apply. The Promoter will attempt to contact an eligible winner 3 (three) times over a 72 (seventy-two) hour period on the cell phone number used to enter. If an eligible winner cannot be contacted, the chance to win a prize will be forfeited and a backup eligible winner will be drawn, and these same terms and conditions shall apply. Eligible winners will have 72 (seventy two) hours from the date on which they were contacted by the Promoter, to verify their details, submit the till slip evidencing the purchase of the products as per point 8 above, and to provide their valid South African ID number or permanent residence permit or temporary residence permit valid for a period exceeding 3 (three) months for the Republic of South Africa and valid at the closing date, as well as banking details, falling which the chance to win a prize shall be forfeited and a backup eligible winner will be drawn and these same terms and conditions shall apply. Source: https://www.southafricain.com/23259.html

FORMATIVE ASSESSMENT 1 [100 MARKS]

Answer ALL the questions in this section.

Question 1 (25 Marks) With reference to Nivea, critically analyse the wisdom of utilising sales promotions as part of the marketing strategy.

Question 2 (25 Marks) Sales promotions are known to promise customers a chance to win substantial rewards just for participating. However, this promise is sometimes received with the suspicion that organisers or employees are able to fix the process to their favour. From a socially responsible marketing point of view, discuss the authenticity of sales promotional campaigns. Provide researched evidence and examples/pictures to support your discussion.

Question 3 (25 Marks) The success of a sales promotional campaigns may largely hinge on the partnering entities. From your knowledge of the South African retail industry, critically evaluate the suitability of the NiveaSpar sales promotional partnership.

Question 4 (25 Marks) Marketers are increasingly being held accountable for their investments and must be able to justify marketing expenditures to senior management. With the foregoing statements in mind, discuss how Nivea will know that the sales promotion was successful?