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1. How would you classify Yunnan Baiyao's product mix into product width, product length, and product depth? 2. What are the factors that influence the success and failure of new products such as the plaster and toothpaste products introduced by Yunnan Baiyao Group? 3. Describe the new-product process which Yunnan Baiyao must go through in developing and launching a new product such as the Yunnan Baiyao toothpaste. 4. How might company culture and management style affect the new-product process? 4