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No copypaste.. SUBMIT ANSWER ASAP Ayamas Food Corporation Berhad was hatched in 1989 out of the need to have an integrated poultry operation business from
No copypaste.. SUBMIT ANSWER ASAP Ayamas Food Corporation Berhad was hatched in 1989 out of the need to have an integrated poultry operation business from hatchling to retail. They are currently the largest up-to-date poultry processing facility in the Asia Pacific region. The company is currently planning to expand its business outside of Malaysia. Students are required to work in groups to assist Ayamas to make their first effort to go into the global market. Go to the company's website at https://ayamas.com.my and any other relevant resources to learn about the company. Part 2: Outline the strategic marketing framework for Ayamas to assist them in their global marketing plan. A strategic marketing plan considers the market environment facing the business. Its goals are to take maximum advantage of opportunities, solve problems and counter threats to the business, and to define the activities required to successfully create, plan and execute a marketing strategy plan. 1. Based on Strategic Alternatives for Global Product Planning, choose a suitable strategy to be implemented by Ayamas at the host country market
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