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Natural Orange Cola Lemonade Punch Juice Selling price per case 18.50 20.60 28.50 $ 39.00 Variable cost per case $ 13.80 S 16.25 S 21.30 S 30.10 Cases sold per foot of shelf space per day 12 20 4 241. Calculate the contribution margin per case of each type of drink. 2. A coworker of Jones's recommends that she maximize the shelf space devoted to those drinks with the highest contribution margin per case. Do you agree with this recommendation? Explain briefly. 3. What shelf-space allocation for the four drinks would you recommend for the Beach Cooler? Show your calculations.The Beach Cooler is a take-out food store at a popular beach resort. Samantha Jones, owner of the Beach Cooler, is deciding how much refrigerator space to devote to four different drinks. Pertinent data on these four drinks are as follows: (Click to view the data.) Jones has a maximum front shelf space of 12 feet to devote to the four drinks. She wants a minimum of 1 foot and a maximum of 6 feet of front shelf space for each drink. Required Requirement 1. Calculate the contribution margin per case of each type of drink. Natural Orange Cola Lemonade Punch Juice Selling price per case Less Variable cost per case Contribution margin per case Requirement 2. A coworker of Jones's recommends that she maximize the shelf space devoted to those drinks with the highest contribution margin per case. Do you agree with this recommendation? Explain briefly. O A. This recommendation does not make sense. The company should allocate equal shelf space to each product so the customer has plenty of options. O B. This recommendation does not make sense. It fails to recognize that the company has limited shelf space and, therefore, wants to maximize the contribution margin per foot of shelf space. O C. This recommendation makes sense. It will allow the company to maximize their contribution margin. O D. This recommendation makes sense. It will allow the company to maximize their revenues. Requirement 3. What shelf-space allocation for the four drinks would you recommend for the Beach Cooler? Show your calculations.Begin by calculating the amount that should be used to determine the allocation. (Round your answers to the nearest cent.) Natural Orange Cola Lemonade Punch Juice Contribution margin per case x Cases sold per foot of shelf space per day Daily contribution margin per ft of shelf space Allocate the shelf space to each product and show the effect it will have on the Beach Cooler's operations. (Round your answers to the nearest cent.) Feet of Daily Contribution Margin Total Contribution Margin Shelf Space per Foot of Shelf Space per Day Cola Lemonade Punch Natural Orange Juice Total