No matter how successful a company is$,$ its value chain should continuously be honed. Using a

drawing, show the main category and sub$-$category areas that should be considered when

evaluating a company's value chain $(2).$ With respect to Apple, identify at least $4$ sub$-$categories

of Apple's value chain where value can$/$should be better leveraged $(4),$ and then clearly identify

one action you would take to achieve those $4$ improvements $(4).$

$(10$ marks$)$