No need for explaintion Question 1 involves attempts to draw consumers and establishments to a certain physical region Question content area bottom Part 1 A Relationship marketing B Place marketing C Stealth marketing D Permission based marketing E Cause related marketing Question 2 Which of the following involves endorsing a social issue while also endorsing a business and its goods Question content area bottom Part 1 A Relationship marketing B Stealth marketing C Cause related marketing D Permission based marketing E Place marketing Question 3 are central to marketing and inspire consumers to purchase products Question content area bottom Part 1 A Transactions B Needs C Places D Demographics E Utilities Question 4 is created when consumers gain satisfaction from acquiring and owning a product Question content area bottom Part 1 A Possession utility B Control utility C Place utility D Form utility E Time utility Question 5 Consumer desires and requirements, pursuing long term success, and assimilating marketing with other components within a business are all key aspects of Question content area bottom Part 1 A customer relationship management B market segmentation C form utility D the marketing concept E possession utility Question 6 concentrates on establishing and preserving lasting connections with consumers, vendors, and supply associates for shared advantages Question content area bottom Part 1 A Place marketing B Relationship marketing C Permission based marketing D Cause related marketing E Stealth marketing Question 7 is a structure that attains, arranges, and takes advantage of the connections that a business has with its consumers Question content area bottom Part 1 A Marketing concept B Market segmentation C Strategic marketing planning D Customer relationship management E Social commerce Question 8 The formation and distribution of information among existing consumers and possible consumers relating to products is known as Question content area bottom Part 1 A customer relationship management B stealth marketing C social commerce D market segmentation E marketing concept Question 9 Question content area top Part 1 Distributing promotional messages to consumers who are unaware of the fact that they are actually being marketed to is known as Question content area bottom Part 1 A cause related marketing B relationship marketing C place marketing D stealth marketing E permission based marketing Question 10 Use of marketing analytics for marketing identifies the contemporary marketing trend focusing on Question content area bottom Part 1 A marketing with greater concern for ethics and etiquette B using product concept C using CRM systems D making data driven marketing decisions E involving the customer in the marketing process Question 11 The marketing method in which marketers invite potential or current customers to receive information in areas that genuinely interest them is known as Question content area bottom Part 1 A relationship marketing B marketing analytics C permission based marketing D social commerce E stealth marketing Question 12 Which of the following influences does not affect decision making by individuals Question content area bottom Part 1 A Situational factors B A formal buying process C Self image D Reference groups E Culture Question 13 When an individual's views and actions do not match each other, it creates a state of tension referred to as Question content area bottom Part 1 A diversification B cognitive dissonance C behavior segmentation D possession utility E exchange process Question 14 When a company engages in the process of analyzing its existing marketing, evaluating prospects, establishing goals, and creating a marketing approach to achieve those goals, it is called Question content area bottom Part 1 A strategic marketing planning B social commerce C marketing concept D market segmentation E customer relationship management Question 15 Which of the following statements describes what is involved in analyzing the external environment Question content area bottom Part 1 A Marketers use internal analysis to decide whether they should limit their business to opportunities based on the required strengths B Marketers use internal analysis to challenge themselves to reach higher goals C Successful marketers try to identify sources of competitive advantage and areas that need improvement D Marketers must analyze trends and conditions in the business environment when planning their marketing strategies E Successful marketers use external analysis for identifying strengths and weaknesses Question 16 Which of the following is part of reviewing performance for strategic marketing planning Question content area bottom Part 1 A During recessions, consumers still aspire to enjoy the good life, but are forced to alter spending patterns B Recessions create opportunities for agile and aggressive companies C Assessing reasons for a drop in sales during recessions D Customers' decisions are greatly affected by external trends and conditions E Affordable luxuries become particularly appealing during recession times Question 17 Which of the following defines a firm's slice of the overall sales within a market Question content area bottom Part 1 A Product development B Market development C Market share D Market penetration E Diversification Question 18 is the creation of innovative goods for different markets Question content area bottom Part 1 A Diversification B Market penetration C Social commerce D Product development E Market development Question 19 Which of the following terms is concerned with offering more of a business's current goods within its existing markets Question content area bottom Part 1 A Diversification B Market penetration C Market segmentation D Market development E Product development Question 20 The sale of an established product line within a brand new market is called Question content area bottom Part 1 A market penetration B product development C market development D diversification E market segmentation Question 21 Question content area top Part 1 represents the separation of various markets into lesser, more standardized clusters with comparable requirements, desires, and buying activities Question content area bottom Part 1 A Market penetration B Product development C Diversification D Market development E Market segmentation Question 22 The study of the statistical attributes of a population is known as Question content area bottom Part 1 A CRM B demographics C psychographics D exchange process E social commerce Question 23 involves classifying consumers with regard to their connection with certain goods or reaction to certain features of those goods Question content area bottom Part 1 A Behavioral segmentation B Diversification C Geographic segmentation D Social commerce E Positioning Question 24 When managers create a method of engaging a certain area in the thoughts of target consumers, it is called Question content area bottom Part 1 A market segmentation B positioning C cognitive dissonance D diversification E psychographics Question 25 Which of the following contains elements that work together to marketing strategy including various goods, costs, deliveries, and consumer messages Question content area bottom Part 1 A Market segmentation B Exchange process C Marketing mix D Strategic marketing planning E Target marketing Question 26 Do you consider yourself an early adopter when it comes to trying out new products or new fashions, or do you tend to take a wait and see attitude How does your attitude toward new products and new ideas influence your decision making as a consumer

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No need for explaintion Question 1 : ______ involves attempts to draw consumers and establishments to a certain physical region. Question content area bottom Part

No need for explaintion

Question 1 :

______ involves attempts to draw consumers and establishments to a certain physical region.

Question content area bottom

Part 1

Relationship marketing

Place marketing

Stealth marketing

Permission-based marketing

Cause-related marketing

Question 2:

Which of the following involves endorsing a social issue while also endorsing a business and its goods?

Question content area bottom

Part 1

Relationship marketing

Stealth marketing

Cause-related marketing

Permission-based marketing

Place marketing

Question 3:

_______ are central to marketing and inspire consumers to purchase products.

Question content area bottom

Part 1

Transactions

Needs

Places

Demographics

Utilities

Question 4:

________ is created when consumers gain satisfaction from acquiring and owning a product.

Question content area bottom

Part 1

Possession utility

Control utility

Place utility

Form utility

Time utility

Question 5:

Consumer desires and requirements, pursuing long-term success, and assimilating marketing with other components within a business are all key aspects of ______.

Question content area bottom

Part 1

customer relationship management

market segmentation

form utility

the marketing concept

possession utility

Question 6:

________ concentrates on establishing and preserving lasting connections with consumers, vendors, and supply associates for shared advantages.

Question content area bottom

Part 1

Place marketing

Relationship marketing

Permission-based marketing

Cause-related marketing

Stealth marketing

Question 7:

_______ is a structure that attains, arranges, and takes advantage of the connections that a business has with its consumers.

Question content area bottom

Part 1

Marketing concept

Market segmentation

Strategic marketing planning

Customer relationship management

Social commerce

Question 8:

The formation and distribution of information among existing consumers and possible consumers relating to products is known as ________.

Question content area bottom

Part 1

customer relationship management

stealth marketing

social commerce

market segmentation

marketing concept

Question 9:

Question content area top

Part 1

Distributing promotional messages to consumers who are unaware of the fact that they are actually being marketed to is known as ________.

Question content area bottom

Part 1

cause-related marketing

relationship marketing

place marketing

stealth marketing

permission-based marketing

Question 10:

Use of "marketing analytics" for marketing identifies the contemporary marketing trend focusing on ________.

Question content area bottom

Part 1

marketing with greater concern for ethics and etiquette

using product concept

using CRM systems

making data-driven marketing decisions

involving the customer in the marketing process

Question 11:

The marketing method in which marketers invite potential or current customers to receive information in areas that genuinely interest them is known as ________.

Question content area bottom

Part 1

relationship marketing

marketing analytics

permission-based marketing

social commerce

stealth marketing

Question 12:

Which of the following influences does not affect decision making by individuals?

Question content area bottom

Part 1

Situational factors

A formal buying process

Self-image

Reference groups

Culture

Question 13:

When an individual's views and actions do not match each other, it creates a state of tension referred to as _____.

Question content area bottom

Part 1

diversification

cognitive dissonance

behavior segmentation

possession utility

exchange process

Question 14:

When a company engages in the process of analyzing its existing marketing, evaluating prospects, establishing goals, and creating a marketing approach to achieve those goals, it is called ________.

Question content area bottom

Part 1

strategic marketing planning

social commerce

marketing concept

market segmentation

customer relationship management

Question 15:

Which of the following statements describes what is involved in analyzing the external environment?

Question content area bottom

Part 1

Marketers use internal analysis to decide whether they should limit their business to opportunities based on the required strengths.

Marketers use internal analysis to challenge themselves to reach higher goals.

Successful marketers try to identify sources of competitive advantage and areas that need improvement.

Marketers must analyze trends and conditions in the business environment when planning their marketing strategies.

Successful marketers use external analysis for identifying strengths and weaknesses.

Question 16:

Which of the following is part of reviewing performance for strategic marketing planning?

Question content area bottom

Part 1

During recessions, consumers still aspire to enjoy the good life, but are forced to alter spending patterns.

Recessions create opportunities for agile and aggressive companies.

Assessing reasons for a drop in sales during recessions.

Customers' decisions are greatly affected by external trends and conditions.

"Affordable luxuries" become particularly appealing during recession times

Question 17:

Which of the following defines a firm's slice of the overall sales within a market?

Question content area bottom

Part 1

Product development

Market development

Market share

Market penetration

Diversification

Question 18:

________ is the creation of innovative goods for different markets.

Question content area bottom

Part 1

Diversification

Market penetration

Social commerce

Product development

Market development

Question 19:

Which of the following terms is concerned with offering more of a business's current goods within its existing markets?

Question content area bottom

Part 1

Diversification

Market penetration

Market segmentation

Market development

Product development

Question 20:

The sale of an established product line within a brand new market is called ________.

Question content area bottom

Part 1

market penetration

product development

market development

diversification

market segmentation

Question 21:

Question content area top

Part 1

_______ represents the separation of various markets into lesser, more standardized clusters with comparable requirements, desires, and buying activities.

Question content area bottom

Part 1

Market penetration

Product development

Diversification

Market development

Market segmentation

Question 22:

The study of the statistical attributes of a population is known as ______.

Question content area bottom

Part 1

CRM

demographics

psychographics

exchange process

social commerce

Question 23:

________ involves classifying consumers with regard to their connection with certain goods or reaction to certain features of those goods.

Question content area bottom

Part 1

Behavioral segmentation

Diversification

Geographic segmentation

Social commerce

Positioning

Question 24:

When managers create a method of engaging a certain area in the thoughts of target consumers, it is called _______.

Question content area bottom

Part 1

market segmentation

positioning

cognitive dissonance

diversification

psychographics

Question 25:

Which of the following contains elements that work together to marketing strategy including various goods, costs, deliveries, and consumer messages?

Question content area bottom

Part 1

Market segmentation

Exchange process

Marketing mix

Strategic marketing planning

Target marketing

Question 26

Do you consider yourself an "early adopter" when it comes to trying out new products or new fashions, or do you tend to take a wait-and-see attitude? How does your attitude toward new products and new ideas influence your decision-making as a consumer?