"No one ever contacted me." Most people who have ever applied to jobs online have experienced this Statistically, only 25% of completed job applications will ever get reviewed by a hiring authority at an employer. Very

from a real person.

few will ever recelve a response

In an effort to improve the candidate experience, based on feedback from Job candidates in 2014, the CA Technologles audited their process only 12% of the 100k applications received annually were being reviewed

In January of 2015, they implemented a small team in their Hyderabad office, called Talent Assessors, to review and vet each application and

to find

respond to the applicant with a personal note letting them know if they would move on in the process. The program was spearheaded by Becca Sil, Operations Manager from CA's Talent Acquisition team

They now have 3 resources on the team personally responding to every applicant within 25 days. They soon began receiving feedback from

applicants that indicated we were on the right track. The result was astounding,

100% job applicant response within 25 days 25,000+ applications have been reviewed as on October 2015

60 hires have been made from this pool that might have gone previously un-reviewed

More accurate candidate database and source of qualified applicants data The annual cost of the program is less than $20K

*The Talent Assessor program has helped to improve the overall candidate experience at CA Technologies, by ensuring that every candidate,

qualified or not, receives a personalised response from a member of our team. We now have much more meaningful data to allow marketing strategies in the most effective areas No one ever contacted me. That doesn't happen here anymore said Becco Sil.

Answer the following Questions:

1. Identify the functional strategy of the HR department from the above case

2. How do you think the Talent Assessor Program helped the CA Technologies reduce their hiring costs?

3. Do programs like this help companies improve their credibility among the potential talent? Justify your choice.