Noise ineffective encoding ineffective decoding An advertisement for Stanley brand hammers features a headline, which proclaims, "In a durability test, the competitor's hammer lasted 60 seconds. If you happen to need one for longer than that, buy a Stanley hammer." The advertisement is an element of the promotional mix which is directed towards the ultimate consumer, not towards retailers or wholesalers. This is an example of a(n) strategy. Push promotional integration pull promotional aggregation sales promotion Amazon.com, a successful online retailer, manages an extensive database, which includes customers names and their tastes in books and music. This information is used to determine which products are suggested to each customer. This is an example of how Amazon.com uses: advertising. Sales promotion publicity, personal selling direct marketing. Which of the following statements about comparative advertising is true? Comparative advertisements now constitute over two-thirds of all television ads. Comparative advertisements attract less consumer attention to the advertiser's brand Comparative advertisements increase the perceived quality of the advertiser's brand. Comparative advertisements have been banned by the Federal Trade Commission All of the above statements about comparative advertising are true. The most common form of outdoor advertising is: stadium advertising advertising on taxis. advertising on bus backs. advertising in subways. billboard advertising Publicity tools are: methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products. methods used to get a nonpersonal. directly paid presentation of a company or its products; examples are news releases, news conferences, and public service announcements. short-term inducements of value offered to arouse interest in buying a good or service methods of obtaining nonpersonal presentation of an organization, good, or service without direct cost. questionable methods of influencing stakeholder opinion about some action or proposed action that may be perceived by some as unethical. The various forms of online media content that are publicly available and created by end users is referred to as user-generated content (UGC). Wikis. net platforms