Nominal price increase 4. 28%/0 Nominal VC increase* 4. 28%/0 Year O Year 1 OEM : Automobiles sold 6, 200, 000 Tires for automobiles sold 24, 8:00, 000 Super Tread tires sold 2, 728, 000 Price 41. 00 Replacement market ." Total tires sold in market 32, 000, 000 Super Tread tires sold 2, 560, 000 Price 62.00 Revenue ." OEM market 1 11, 8:48, 000 Replacement market 158, 720, 000 Total $ 270, 568, 000 Variable costs . OEM market 79, 1 12, 000 Replacement market 74 , 240, 000 Total $ 153, 352, 000 Revenue* 270, 568, 000 Variable costs 153, 352, 000 Marketing and general costs 43, 000, 000 Depreciation 22, 864, 000 EBT 51, 352, 000