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NomNom uses Facebook, Twitter, Yelp, takes advantage of media interviews, interacts with bloggers, participates in special events, and other activities. This is an example of
NomNom uses Facebook, Twitter, Yelp, takes advantage of media interviews, interacts with bloggers, participates in special events, and other activities. This is an example of ______________ marketing.
a experiental
b buzz
c guerilla
d lifestyle
e product placement
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Project Management in Practice
Authors: Samuel J. Mantel Jr., Jack R. Meredith, Sco
4th edition
470533013, 978-0470533017
