*Nomo/ Logo

*Products / price point

*Positioning

*Target Segment

communication

*Visual Cues

THESE VISIONARY IDEAS:

1. How will we position this Brand vs the international High-end* brands

2. What would be the brands' (SWOT) Strengths? Weaknesses?

Opportunities? Threats?

20. How will you do segmentation for this brand?

2b. Based on your answer to 2a, what will be your targeting strategy? Justify

vour answer

3 What are the macroenvironmental forces that will have an impact on the

tich differentiatton and positioning strategy do you recommend

5. Explain your brand experience and the user experience when acquiring

texted answers only no photos