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Nonverbal communication systems are the arbitrary meanings a culture assigns actions, events, and things other than words. This includes variables such as time, space, symbols,
Nonverbal communication systems are the arbitrary meanings a culture assigns actions, events, and things other than words. This includes variables such as time, space, symbols, relationships, agreements, things, and etiquette.
Imagine that you are working for an advertising agency in the United States that has been tasked with developing a logo and other branding materials for a new client who operates solely throughout Europe. What are some of the nonverbal communication systems that would need to be considered and may be encountered as you work on this project?
Match the scenarios to the nonverbal communication considerations they describe.
You meet on a video call with a higherup representative of the company you are developing a logo for. You notice that rather than having a large office with a spectacular view of the city, they appear to be working in a small cubicle, similar to their subordinates cubicles around them.
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You schedule a video call with representatives at your clients office. The call is scheduled to last hour and minutes. You begin wrapping up the meeting at the hour and minute mark, but the client continues talking and the meeting lasts hours.
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Before signing any formal paperwork for agreeing to allow you to complete the logo work, the client wants to meet with you several times to get to know you and your team and the type of work that you do They seem somewhat confused when you send them a page document outlining the work you will do for them as they thought you had already discussed and agreed on the work in your get to know you meetings.
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The client noted that they wanted to include some element in their logo that communicates that they are always there for their customers. Your team proposes a logo that incorporates the symbol in it The client tells you that the number suggests death in their culture.
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You can tell after a video call with the client that they were not pleased with the most recent version of the logo and branding materials that you shared with them, but they would not voice that dissatisfaction directly to you.
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Each time you schedule a meeting with the client to discuss the logo work, they typically want to spend the first minutes of the meeting catching up and hearing about your family and personal life rather than jumping right into business.
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Upon agreeing to have you work on their logo and branding projects, your client sends a large gift basket which includes items from their country. When your team decides to send a basket in return, the client seems grateful, but confused by the gesture.
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