1. Nordstrom can employ several strategies to appraise the benefits of the Web-based inventory integration system. They can establish benchmarks by comparing current sales to sales prior to the web-based inventory integration. Nordstrom's sales volumes can also be compared to its major competitor's sales volumes. The utilization of web-based tools can analyze the customers that use the system which leads to a purchase. Customer surveys are also helpful to find out how many customers use the system and how they feel about it.
2. Participatory planning can improve floor displays and product purchasing by measuring the popularity of certain products and their placement. Nordstrom can increase purchases of products by examining where their placement produces the most sales. Customers are more likely to purchase if the items they want are easily accessible and popular items are clearly observable. This also improves employee job satisfaction because they are not having to assist customers in finding items or address angry customers who can not easily find what they are looking for.
3. Nordstrom, along with most companies today is focused on growing in online, web-based shopping. Nordstrom should focus on customer expectations, utilize ease of use and user-friendly web-based applications, and have ongoing communication with the customers and continuous improvements with online shopping tools.