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Norma is a sales representative for a national Pharmaceutical firm. A new product has been launched to provide instant relief from migraine headaches. During an

Norma is a sales representative for a national Pharmaceutical firm. A new product has been launched to provide instant relief from migraine headaches. During an initial phase of development this product was tested on rats. Norma, an animal protection activist, will not promote or present this product. This ethical behaviour is

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pre-conventional

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