Normally, Dove is known for empowering women and focusing on natural, realistic standards of beauty.

Unfortunately, they had an ad in question shows a black woman transformed into a white woman after using Dove body lotion. This totally goes against their brand message of saying that all beauty is real beauty by showing a woman transforming into an entirely different race after using their product. It doesn't fit with their overall brand messaging and both alienates and insults a large part of their audience.

How can this company (Dove) utilize. advertising and social media to recover their "celebrity" status afterthis social media failure?