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Normally, drinking from 4:30pm - 6pm is not a healthy practice. But the invention of the happy hour made it socially acceptable and also helped

Normally, drinking from 4:30pm - 6pm is not a healthy practice. But the invention of the happy hour made it socially acceptable and also helped firms because of this kind of pricing strategy...

a.

Segment pricing

b.

Positioning pricing

c.

Off-Peak daily rate changes

d.

Premium pricing

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