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Norman had a plan for the financia l health of the company but he didn't convey a master plan for his change effort to the

Norman had a plan for the financia

l health of the company but he didn't convey

a master

plan for his change effort

to the Board

.

If you were

help

ing

Norman put together a change

plan

,

following a change model (such as Kotter's)

,

to help guide the

major change effort

ASDA is embarking on

,

what would be some of the benefits that you would highlight for

him

? As a

change vision is an important part of the plan, explain to Norman

the importance

of a change vision and provide a sample vision based on the information in the case

including the

Sta

tement of Values

.

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