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Normative business ethics (what 'should occur') has been assessed as able to increase profits. Both the culture of a company and its profitability is considered

Normative business ethics (what 'should occur') has been assessed as able to increase profits. Both the culture of a company and its profitability is considered to be impacted by normative business ethics. Mention the concept of a universal set of ethical standards that is superior to 'normative business standards' and discuss the same.

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