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Northeastern Insurance Company is considering opening an office in the US. Two cities are under consideration: Philadelphia and New York. The company has identified important
Northeastern Insurance Company is considering opening an office in the US. Two cities are under consideration: Philadelphia and New York. The company has identified important location criteria and have rated each city on a 0 to 100 point basis. The weights for each of the criteria are provided in the table below, but for some reason, the labor cost weight was not provided. Factor Customer convenience Bank accessibility Computer support Rental costs Labor cost Taxes Weight 0.25 0.10 0.20 0.15 0.10 Philadelphia 70.00 40.00 85.00 90.00 60.00 90.00 New York 80.00 90.00 75.00 55.00 50.00 50.00 Nevertheless, you proceed. Based on a maximum score rating, where should the company locate?
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