Question
Norwegian Cruise Lines is offering cruise packages which include airfare and all meals as well as the cabin. What type of pricing are they using?
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Norwegian Cruise Lines by including airfare meals and cabin accommodations all in one package is utilizing a pricing strategy known as bundled pricing ...Get Instant Access to Expert-Tailored Solutions
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
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