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Not all consumers react to price change equally, recent research shows that high power-distance-belief consumers are less price sensitive (i.e., react less to price changes)
Not all consumers react to price change equally, recent research shows that high power-distance-belief consumers are less price sensitive (i.e., react less to price changes) than low power-distance-belief consumers. Given this finding, which consumer groups of the following would be more likely to react to a price increase negatively? Group of answer choices Chinese consumers, liberal consumers Chinese consumers, conservative consumers American consumers, liberal consumers American consumers, conservative consumers
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