Not all valuation methods use discounted cash flow (DCF). Suppose John runs a small startup that doesn't yet generate revenue but has users, which may become valuable in the future. Find a valuation method John could apply to his firm that doesn't depend (at least not directly) on discounting projected cash flows and making projected financial statements Describe the method you find, discuss the pros and cons of the method, and compare & contrast your method with DCF/NPV-based methods