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Not sure what the definiton of focus groups are You are interested to know how consumers react to different promotion methods during a shopping experience.

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Not sure what the definiton of focus groups are

You are interested to know how consumers react to different promotion methods during a shopping experience. To collect the data you post an advertisement explaining the goal of the research study and also the compensation that the respondents will be provided for participating in the study. To collect the appropriate data for your research, you mimic the shopping experience using a market simulation and collect data by observing the reactions of the respondents. This is an example of what type of data collection technique? Contrived Observation technique Data collected by simulating an experience to respondents is known as contrived observation technique. Disguised observational technique. Web based observation technique Natural Observation technique Question 2 1 / 1 pts You are moderating a focus group discussion with the objective of understanding probable reasons why women employment and income have not increased as much as predicted over the years. A respondent starts talking about the absence of affordable childcare being a reason for her to not work. This response leads to more responses as more respondents chime in about the importance of affordable child care and start talking about how it has affected their opportunity to work or get a higher educational degree and hence affecting their earning potential. Another women in the focus group adds that she wanted to pursue her education and due to the absence of affordable child care she stopped with only one kid though she wanted more. Though this discussion you gain more insight into the relation of affordable child care and women's earning. What type of effect is mentioned above. Choose the most appropriate response from below. Snowballing effect Snowballing or bandwagon effect is a situation where a comment by an individual can lead to a chain of responses from the others leading to more insight into the particular topic. Thus this is an example of a situation of snowballing or bandwagon effect. You have volunteered as a respondent for an online research study. You are asked the following fill in the blanks question: A person who eats Cheetos is Cheetos are If my family saw me eating Cheetos they would say What type of research technique is the researcher using here? Focus group interview Projective research technique This is an example of word association test which is a type of projective technique. Observatory Research technique In Home survey research Secondary data is only collected for Quantitative research. False True Primary and secondary data can be associated with both Qualitative and Quantitative data collection methods. Question 6 1/1 pts You participate in a study where your purchase behavior is being observed by a camera without your knowledge in an artificially created mock grocery store. What type of observational research technique are you applying here? Choose all options that apply. Disguised setting Non-disguised setting Natural setting Contrived setting Match the 'conditions' on the left with the 'most appropriate research technique for the conditions' on the right. You are collecting data regarding their purchase behavior from people who are not proficient in writing You are trying to understand the relationship between choice of a partner by a person and the persons sexual abuse history In-home personal interviews You are observing parents choice of clothes for their children when they take them out to play during summer You are trying to get initial idea regarding working mothers choice of snacks Other Incorrect Match Options: - Computer administered survey - Mall-intercepts

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