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not the kfc marketing plan.any other example Class Project 1. You work as a consultant for an International consulting firm that helps its clients to
not the kfc marketing plan.any other example
Class Project 1. You work as a consultant for an International consulting firm that helps its clients to market their products internationally. You are being tasked with writing an international marketing plan for one of the firm's clients (pick an existing or imaginary product/service as well as a company and respond to the questions below. The project should be 10-12 Powerpoint slides). Graduate students are expected to be detailed and provide substantial quantitative and qualitative analysis Company, context, rationale to enter a foreign new market 2. SWOT analysis. 3. Product/Service: what does it do? What benefit does it bring to potential users? local/international competition analysis. Target country: Economy, political and legal system, culture, population geography, infrastructures, technology. 6. Mode of entry. Pricing Promotion: Positioning, advertising, media, message 9. Distribution: Channels, logistics. 10. Objective (market share) Key Success Factors Resource for countries information: https://www.cia.gov/the- world-factbook/ 4. 5. 7. 8. Class Project 1. You work as a consultant for an International consulting firm that helps its clients to market their products internationally. You are being tasked with writing an international marketing plan for one of the firm's clients (pick an existing or imaginary product/service as well as a company and respond to the questions below. The project should be 10-12 Powerpoint slides). Graduate students are expected to be detailed and provide substantial quantitative and qualitative analysis Company, context, rationale to enter a foreign new market 2. SWOT analysis. 3. Product/Service: what does it do? What benefit does it bring to potential users? local/international competition analysis. Target country: Economy, political and legal system, culture, population geography, infrastructures, technology. 6. Mode of entry. Pricing Promotion: Positioning, advertising, media, message 9. Distribution: Channels, logistics. 10. Objective (market share) Key Success Factors Resource for countries information: https://www.cia.gov/the- world-factbook/ 4. 5. 7. 8 Step by Step Solution
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