**NOTE**

Blank Questions Options:

1st:operating profit margin or net profit margin

2nd: equity multiplier or debt ratio

3rd: use of debt versus equity financing or shareholder and dividend management

4th:management of its revenues and depreciation methods or control over its expenses

Walking down the hall of your office building with a sheaf of papers in his hand, your friend and colleague, Landon, stepped into your office and asked the following LANDON: Do you have 10 or 15 minutes that you can spare? YOU: Sure, I've got a meeting in an hour, but I don't want to start something new and then be interrupted by the meeting so how can I help? LANDON: I've been reviewing the company's financial statements and looking for general ways to improve our performance, in general, and the company's return on equity, or ROE, in particular. Amelia, my new team leader, suggested that I start by using a DuPont analysis, and I'd like to run my numbers and conclusions by you, to see if I've missed anything. Here are the balance sheet and income statement data that Amelia gave me and here are my notes with my calculations. Could you start by making sure that my numbers are correct? YOU: Give me a minute to look at these financial statements and to remember what I know about the DuPont analysis. Cash Accounts receivable Inventory Current assets Balance Sheet Data $700,000 Accounts payable 1,400,000 Accruals 2,100,000 Notes payable $4,200,000 Current liabilities Long-term debt Total liabilities Common stock 5,600,000 Retained earnings Total equity 59,800,000 Total debt and equity 5840,000 280,000 1,120,000 $2,240,000 3,640,000 Income Statement Data Sales $14,000,000 Cost of goods sold 7,000,000 Gross profit $7,000,000 Operating expenses 3,500,000 EBIT $3,500,000 Interest expense 571,200 EBT $2,928,800 Taxes 1,025,080 Net income 51,903,720 55,880,000 Net fixed assets 980,000 2.940,000 53,920,000 59.800.000 Total assets the total asset If I remember correctly, the DuPont equation breaks down our ROE into three component ratios: the tumover ratio, and the And, according to my understanding of the DuPont equation and its calculation of ROE, the three ratios provide insights into the company's effectiveness in using the company's assets, and Now, let's see your notes with your ratios, and then we can talk about possible strategies that will improve the ratios. In the dropdown lists next to your values I'm going to select correct if your calculation is correct and incorrect if your calculation is incorrect. Ratios Value Correct/Incorrect Profitability ratios Gross profit margin (%) Operating profit margin (%) Net profit margin (%) Return on equity (%) 1.43 Hydra Cosmetics Inc. DuPont Analysis Value Correct/Incorrect Ratios Asset management ratio 50.00 Total asset turnover 20.92 19.43 Financial ratios 46.35 Equity multiplier 1.67 LANDON: OK, it looks like I've got a couple of incorrect values, so show me your calculations, and then we can talk strategies for improvement YOU: I've just made rough calculations, so let me complete this table by inputting the components of each ratio and its value: Note: Do not round intermediate calculations. Round final answers to the nearest whole number. Hydra Cosmetics Inc. DuPont Analysis Calculation Numerator Denominator Value Profitability ratios Gross profit margin (%) Operating profit margin (95) Net profit margin (%) Return on equity (%) Asset management ratio Total asset turnover Financing ratios Equity multiplier LOTTI = LANDON: I see what I did wrong in my computations. Thanks for reviewing these calculations with me. You saved me from a lot of embarrassment! Amelia would have been very disappointed in me if I had showed her my original work. So, now let's switch topics and identify general strategies that could be used to positively affect Hydra's ROE. YOU: OK, so given your knowledge of the component ratios used in the DuPont equation, which of the following strategies should improve the company's ROE? Check all that apply. Increase the efficiency of its assets so that it generates more sales with each dollar of asset investment and increases the company's total asset turnover. Reduce the company's operating expenses, its cost of goods sold, and/or the interest rate on its borrowed funds because this will increase the company's net profit margin. Use more equity financing in its capital structure, which will increase the equity multiplier. Increase the interest rate on its notes payable or long-term debt obligations because it will reduce the company's net profit margin