Note: In your answers, you will be awarded more marks for integrating the theory and application from the case study than if you discuss them separately. Q.2.1 With the use of examples applicable to the case study, explain human resource (10) forecasting. Q.2.2 Explain the concept of product differentiation in the context of Pressed Purity. (5) Q.2.3 Recommend a work-study method for Proteco Oil's refinery. (10) Q.2.4 Identify and explain the criteria Proteco Oil used for market segmentation. (10) Q.2.5 Identify the operational process used by Proteco Oil. Justify your choice. (10) END OF PAPER