Question
Note: Please take into account that this research continues from the first report as well as the addition of this INFO. below We need to
Note: Please take into account that this research continues from the first report as well as the addition of this INFO. below
We need to include the Puerto Rican economy issue because we have been in recession and are now better because of the funds we have received from the federal government. It is important to put that INFO possible you treat of outside of control so, search analysis to consider to the business...
We gave them a support business as a subcontractor the owner of the property opening and giving the key and sewing the property when people arrive, subcontract for Airbnb cleaning support service company after you stalest Airbnb cleaning Com.Not only do we provide cleaning services, but we also provide support services.
To open small business of Airbnb cleaning
- Product / Service we are going to study develop in the course
- Reason (person / or business- Relater) why you are choosing this Product / service
- General Objections
- SWOT for this Production/ Service.
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A. Components of the Marketing Plan: A Quick Review***.
Marketing plans vary by industry, company size and level of growth. Form is not as important as the process of preparation. The procedure makes you think about your business goals and determine which marketing strategies you will use to achieve them.
I. Executive Summary: Describe your company and briefly explain the main points of the plan. Introduce your company by briefly describing the nature of the business and the products or services you offer.
Clearly state the company's mission, vision and objectives.
Mention your management team (especially your marketing team) and describe the organizational structure.
Include a summary of the objectives and marketing strategies that were recommended in the plan.
II. Current Situation: Provide information about your current position, target market, and competitive environment. Also, identify the critical issues facing your company.
Describe the current or future position of the business.
Describe your target market.
Include a summary of your competitive analysis and critical issues.
III. Competitive analysis and critical issues:
Include information on other persons or companies offering similar products and services.
List critical business issues that are potential challenges; these may be new legislation or the impact of impending technological advances in your industry.
SWOT
IV. Marketing Objectives: Explain your marketing objectives; such as increasing recognition of your product in the target market. Include a timeline to indicate how long it will take to achieve your objectives.
V. Marketing Strategies: This is the plan that is to be used to achieve the marketing objectives. This is the heart of the plan and covers the 4 main marketing points (Marketing Mix).
Product: Describe your product or service in detail. Include the benefits and distinctive features of the product.
Price: Describe your pricing strategy and payment policies.
Promotion: Describe the promotional tools (promotion plan) you will use to achieve your marketing objectives.
Position ("Place"): Describe how and where the product will be placed; how the consumer will access it; and how you will sell it. Also, please discuss your sales and distribution methods.
VI. Schedule of Action: In this section, describe what you will do, when you will start or be completed and who will perform the tasks.
VII. Budget: Detailed list of the cost of the activities you describe in the marketing plan.
VIII. Evaluation: Describe the numerical goals; what methods you will use to measure results as you implement the marketing plan. Include the timeframe for achieving the goals. For example, increase sales by 10% over a 12-month period.
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