Note: The 4 P's of marketing is the 'historical' view (Product, Price, Promotion, Place), but many theorists have added a fifth "P" for people. The textbook we have chosen uses the "Five P's". Short Answer Questions: #1: Write two or three sentences to describe the product or service of Forever Capital Entertainment. #2: Discuss two or more customer focused marketing strategies used by Rashid. #3: Identify the elements of the marketing mix (four or five P's) as they relate to Forever Capital Entertainment.