Nothing says supermarket price war like Coles and Woolworths running popular promotions at the very same time. While the two grocery giants appear to have stopped slugging it out over basic dollars and cents savings, they've found a new way to do battle for new customers in the shape of small, collectable toys. However some reports have suggested that these plastic figures have become a front for unethical consumer behaviour. While "collecting" promo items appears to be a bit of harmless fun, is there potential for this to become a form of incentive for plastic hoarding?

What are your thoughts?