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Nouryon is a global specialty chemicals leader that manufactures paper, plastics, building materials and personal care items. In 2019, it announced its decision to expand
Nouryon is a global specialty chemicals leader that manufactures paper, plastics, building materials and personal care items. In 2019, it announced its decision to expand its operations in India including expanding its organic peroxides facility in Mahad to meet growing demand in India and the Middle East, as well as improving its sustainability through the development of a new wastewater management system. Other new locations include a new monochloroacetic acid plant in Gujarat and the opening of a new headquarters and a research centre in Mumbai. The new headquarters location was chosen to bring together research, sales and business support functions to support customer responsiveness in the region. The new manufacturing locations and expansion was in response to increase capacity and the size of its manufacturing footprint in the region. Questions (1) Analysis at least three strategic implications of organisations location decisions. (2) Compare at least five range of major facility location factors that could use to impact on its strategic flexibility and competitive advantage in the short-term and long term. (3) Compare 5 range of international distribution networks that Nouryon could use to evaluate the marketing of its products. (4) Evaluate how the physical characteristics of Nouryon products could affect their distribution strategy. (5) Compare the use of Airfreight versus rail freight as possible freight modes in the logistics chain of Nourgen. Use examples to support your
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