Novelli, M. (2004). Wine tourism events: Apulia, Italy. In Yeoman, I. (Ed.) Festival and events management: An international arts and culture perspective. Consider the following statement and answer the listed questions. "The preservation of cultural heritage and rural communities' well-being is as important as the conservation of environmental resources. 

How is this sentiment demonstrated in the case study? 2. What is another example of an event preserving the heritage well-being as well as conservation of resources?