Now choose from one of the following trends, and research it to answer the questions that follow:

Carbon offset programs

Customization

Reputation management

Digital concierge

Themed sleep

Lifestyle food choices

Educational experiences

Millennial traveler

Sharing economy

Green certified/ sustainability

Extreme experiences

Questions to Answer:

1.Why do you think this trend has emerged? What market is it helping to serve?

2.Find an example of a hotel that has responded to your chosen trend and explain how the trend has informed or changed the hotel's business strategy or practice.

3.Are there any trends that are not listed abovethat you think should be added? Try to name at least two. Why are these important accommodation trends today?