Now imagine, you are the founder of a blockchain-payments company pitching the GP of the fund example earlier, and you are presenting your venture's financing round to the investor. - You have 1000 users this year (year 1) with each paying $99/month for your software; and your new CFO says your annual expenses are around $450k annually to serve existing customers, and projected to rise 7.5% each year. - According to your projections, your users will grow by 15% in year 2 (from past year), but stagnate at 25% for year 3 and 4. In year 4, you are improving the product and due to the competitive nature of blockchain, can charge customers $149.99 a month for the entire year