Now look at the PREFERENCE data for each segment by looking over the CHARACTERISTICS shown. If you wanted to design a backpack with a characteristic that appealed to more than one segment, which one would you focus on$?$

Capacity

$83\%$

Comfort

$21\%$

Durability

$41\%$

Waterproof

$83\%$

Eco$-$Friendly

$21\%$