Now that SC Johnson's OFF! Clip.on * product has been in the market for some time and it is transitioning to the growth stage of the PLC, the product management team wants to verify that they still have the correct price based on comparison with their #1 competitive rival. Based on the information in the case brief, calculate the boundaries of price for the OFF! Clip. on * product that SC Johnson should consider going forward for this product? Provide the lower price boundary (a specific number), reference price (non-discounted) of the alternative product (a specific number), and the upper price boundary (a specific number) and explain how you arrived at each number. a) SC Johnson's Lower Price Boundary (same as "price floor"): record the number and how you arrived at it. Explain why this number represents the lower price boundary. (3 marks). Page 5 of 8