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Now that Sprint and T-mobile have merged(shall we say T-Sprint?), It is a whole new Advertising game with Verizon. (a) Verizon is considersing advertising. If
Now that Sprint and T-mobile have merged(shall we say T-Sprint?), It is a whole new Advertising game with Verizon. (a) Verizon is considersing advertising. If its advertising makes demand more elastic. what should it plan to do with price? Explain your answer (b) if neither firm advertise( no AD), the market has earnings of $30M, with each frim getting half. If one does Ad(and one does No Ad), then the market increase to $33M, with the Ad firm taking $20M(and the No Ad firm the rest) Ad Cost $3M for either firm. Set up this 2-by-2 game and solve for the equilibrium and payout (c) Is this a Prisoner's Dilemma? Expain it
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