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Now that you have conducted the marketing research on why New Coke failed in the market, you as the marketing manager of the Coca-Cola
Now that you have conducted the marketing research on why "New Coke" failed in the market, you as the marketing manager of the Coca-Cola company, what should your marketing plan be to reintroduce the "Coca-Cola Classic" into the market with the classic formula? Provide detailed steps and reasoning. Do not just write the steps of marketing plan from the book, a complete answer will require you to give specifics from this particular case and should tie to the steps of a great marketing plan you learnt from your book.
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To reintroduce CocaCola Classic into the market with the classic formula after the failure of New Coke several strategic steps need to be taken Below is a comprehensive marketing plan outlining the st...Get Instant Access to Expert-Tailored Solutions
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Step: 2
Step: 3
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