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Now that you have learned the main concepts of business plan preparation, you canbegin the process of creating a business plan by writing a general

Now that you have learned the main concepts of business plan preparation, you canbegin the process of creating a business plan by writing a general companydescription. In thinking about the key issues in starting a new business, respond tothe following questions 1. When and where is the business to start?
2. What is the history of the company?
3. What are the companys objectives?
4. What changes have been made in structure and/or ownership?
5. In what stage of development is the company in?
6. What has been achieved to date?
7. What is the companys distinctive competence?
8. What are the basic nature and activity of the business?
9. What is its primary product or service?
10. What customers will be served?
11. What is the companys form of organization?
12. What are the current and projected economic states of the industry?
13. Does the company intend to become a publicly traded company or an acquisition candidate, or do the owners want to transfer ownership to the next generation of the family?

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