Now that you know all 3 types of media companies can use to deliver their messages, explain the differences between OWNED Media and EARNED media Describe the PROS and CONS of all 3 types of media Follow this link and watch a YouTube video about an Old Spice campaign https www youtube com watch v Kg0booW1uOQThis campaign is considered one of the most, if not the most, successful IMC campaigns between 2001 2010 List all the media this campaign used , categorize them into 3 types, paid, owned, and earned Based on your answer above, pick one media (ex , Paid TV) that you believe contributed the most to the success of this campaign and explain why What did P G do different in this campaign compared to the Old Spice campaigns before this one that made this campaign so successful (Hint focus on what they said they did for the first time) Based on what P G did differently in this campaign, do you think P G had to change its media strategies compared to what they did in the past Explain why or why not This also goes beyond what you saw in the video , did you notice consistent themes or ideas that Old Spice tried to promote through all of its ad campaigns regardless of the types of media used In other words, are there anything that you see that all of Old Spice campaigns have in common In other words, based on all the ads from Old Spice that you have seen so far, what do you think the brand stands for List at least words Give 2 examples of Old Spice print ads that clearly communicate what the brand Old Spice stands for

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Now that you know all 3 types of media companies can use to deliver their messages, explain the differences between OWNED Media and EARNED media.

Now that you know all 3 types of media companies can use to deliver their messages, explain thedifferencesbetweenOWNEDMedia andEARNEDmedia.
Describe thePROSandCONSofall 3 typesof media
Follow this link and watch a YouTube video about an Old Spice campaign -->https://www.youtube.com/watch?v=Kg0booW1uOQThis campaign is considered one of the most, if not the most, successful IMC campaigns between 2001 - 2010.
List all the media this campaign used, categorize them into 3 types, paid, owned, and earned.
Based on your answer above,pick one media(ex., Paid - TV) that you believecontributed the mostto the success of this campaign and explain why.
Whatdid P&G do different in this campaigncompared to the Old Spice campaigns before this one thatmade this campaign so successful? (Hint: focus on what they said they did for the first time)
Based on what P&G did differently in this campaign, do you thinkP&G had to change its media strategiescompared to what they did in the past? Explain why or why not?
This alsogoes beyond what you saw in the video, did you noticeconsistent themes or ideasthat Old Spice tried to promotethrough all of its ad campaigns regardless of the types of media used? In other words, are there anything that you see that all of Old Spice campaigns have in common? In other words, based on all the ads from Old Spice that you have seen so far, what do you thinkthe brand stands for?List at least words.
Give2 examplesofOld Spice print adsthat clearly communicate what the brand Old Spice stands for.