Now that you've conducted your research, you're ready to write a broad description of the new industry you believe provides an opportunity for diversifying your company. As you write your overview of this industry, consider addressing the topics and questions listed below.

Sales for the industry. What have sales been like for the new industry? How do sales vary based on state, geographic region, and type of product?

Value of the industry. How is the industry's value currently trending?

Overall attractiveness of the industry. Is this a growing industry? Is this an industry that has growth potential? What outside factors are affecting industry growth? What are the areas of expected growth in this industry?

Competition within the industry. Who are the major competitors? What factors have allowed competitors to be successful in this industry?

Use the writing template to describe the new industry you chose.

WRITING TEMPLATE

Provide a broad description of the new industry $($Auto$)$ that includes information about its sales, overall value, growth potential, and current competitors.