Now that you've determined how to target the Latinx subculture, the director wants you to consider changes in this subculture's preferences. For example, research shows that first-generation Latinx people recognize and prefer the Early Riser brand, but this seems to be changing. The company needs help in understanding why this subculture is beginning to prefer other brands. Select an option from the choices below and click Submit. Subcultures may change over time as their structure and values aren't static. You do not think there is a way to explain this from a cultural perspective. Subcultures always change their preferences over time