Now that you've determined why opinion leader are effective, you need to determine the best method for identifying who the opinion leaders are within a given community.

Which of the following options is the best choice to help determine who the opinion leaders are within a given community?

Select an option from the choices below and click Submit.

Ask individuals to self$-$identify themselves as opinion leaders.

Ask a few people who currently own The Zone brand who they talked to about which mountain bike brand to buy.

Trace communication patterns among mountain bikers.