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Now that you've narrowed down the possible options of price visibility, preannouncement, precommitment, and price leadership with your team, you must determine which strategy
Now that you've narrowed down the possible options of price visibility, preannouncement, precommitment, and price leadership with your team, you must determine which strategy would be best for Sonable to reach an unspoken agreement with Hanvil. Your team lays out three initial strategies for you to review. Which do you think would be the best first step? Select an option from the choices below and click Submit. Sonable preannounces a new price structure for its line of hearing aids. Prices would in fact go up, but all hearing aids would come with a new two-year warranty. To further show your commitment to this price change, you announce that you will refund to the buyer any difference in price if you lower your prices within six months after the purchase. By preannouncing the new price and policies, Sonable would be sending a solid signal to Hanvil of its intent to raise prices. Sonable acts as a price leader and simply raises its prices without any preliminary signals to the market of its intention. Signaling its intention to Hanvil leaves Sonable exposed. Instead of getting onboard with Sonable, Hanvil would have time to devise a strategy to act against the company. Best to be bold and aggressive: set the price and have Hanvil follow. The Sonable and Hanvil administrative teams orchestrate-without your knowledge-a time at which you and a manager from Hanvil are at the same place for lunch. Because management had no part in officially setting up this meeting, anything you discuss- including new changes to your price structure-is within the bounds of the law. This would serve as the most direct and ultimately safest way to pursue price fixing because you would know for sure if Hanvil was on board or not.
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