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Now that you've studied First Principles and the basics of Marketing Data Analytics, answer the following: Identify and Discuss a firm that you believe has

Now that you've studied First Principles and the basics of Marketing Data Analytics, answer the following:

Identify and Discuss a firm that you believe has still not adopted a proper First Principles and Data Analytics Mindset. Explain, in about 700-850 words how your chosen firm should specifically change it's Marketing strategy to better meet this type of mindset.

Cite any external sources appropriately.

You will be graded primarily on how well you integrate concepts from the assigned readings and videos (all chapters).

IMPORTANT!!!! ASSIGNMENT IS BASED ON THE VIDEO. PLEASE WATCH VIDEO TO ANSWER QUESTION:

https://www.youtube.com/watch?v=V05JqoOE034&list=PLfZAEtrz8B8vBGqW8e2cnoFbZUwScU7gq&index=11

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